Filling Pieces - The New World
2019 / Paris
Creating big impact on a small budget at Paris Fashion Week
ASK
Bring fashion brand Filling Pieces’ AW19 campaign ‘The New World’ to life at Paris Men’s Fashion Week with a comparably small budget.
ANSWER
Scrapping the idea of a traditional runway presentation, we invited Paris Fashion Week attendees to discover an immersive concept space, starting with a sensory blackout tunnel. Our specially curated scent provided a unique transition into a futuristic lab-like environment where Filling Pieces products were displayed with numerical identification for easy ordering, alongside innovative tech-inspired graphics. A videography collaboration extended the experience beyond the event itself.
WHY IT MATTERED
- Proved surprise and delight moments can win out over big budgets.
- The multi-sensory experience stood out amidst the ‘viewer-only’ one-sidedness of Fashion Week.
- The design translated the ‘New World’ concept into a tangible space, inviting visitors to interact – see, hold, touch, hear, and, yes, even smell(!) products.
- “ The showroom has been one of the best so far and we are very pleased with the outcome” - Guillaume Philibert, Founder and CEO, Filling Pieces
WHAT WE DID
Strategy & Insights / Concept & Design / Production & Run of Show
