Growing up in a council estate with my single mum after my dad passed away was a challenging experience. The stigma and shame associated with our circumstances often felt overwhelming. Society's expectations and the harsh realities of our financial situation created a heavy burden that I carried into adulthood.
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From Council Estate to Creative Heights
Growing up in a council estate with my single mum after my dad passed away was a challenging experience. The stigma and shame associated with our circumstances often felt overwhelming. Society's expectations and the harsh realities of our financial situation created a heavy burden that I carried into adulthood.
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How masterful branding protected American Apparel for way too long
American Apparel is a great example of how masterful branding and a clever internal brand experience can create a protective shield around a company.
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‘i’m Not Playing Your Game’: 5 Hard Lessons We’ve Learned From Working With Kids
There you are, about to launch the dry-run of an IRL experience that’s taken months of prep. You’re feeling good. You’ve planned this to within an inch of its (and your) life. Nothing can possibly go wrong. The ‘client’ comes in, looks at your beautiful creation – and kicks it.
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WHY ONLINE SHOPPING IS TO OFFLINE WHAT PORN IS TO SEX
For too long, retail brands and agencies have focused on digital shopping, prioritising online sales, service and branding, to the detriment of in-person store spaces. Focusing, in effect, on the porn rather than the sex.
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When Digital Worlds And Irl Collide
Digital communities will continue to seek out physical spaces to connect in-person – and that’s a positive thing for all of us, whether digital natives or novices.
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Easy brand experience wins when putting on an industry festival
INSIDE TRACKSSuccessful brand experience is all about understanding your audience and your environment. While that may sound like teaching granny to suck eggs (is that the saying?), it's amazing how those foundational basics can get lost.
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