NIKE — AIRMAX DN8
2025 / Amsterdam
Energising employees with the launch of a new campaign
ASK
Orchestrate a Nike campus ‘shut down’ to celebrate the launch of Dn8.
ANSWER
We took over Nike EHQ to create a multi-space ‘shut down’ to reenergise Air Max culture. We gave employees a connection to Dn8 by transforming the Atrium into a physical manifestation of the campaign world, complete with discoverable photo moments, selfie opps, and a DJ. Our games zone featured a 5m-wide custom Scalextric with branded cars in Dn8 colourways, race simulators and chill-out zones with branded food and drink. Leading up to the shut down, we created ‘Styling Lounges’ where select employees were professionally styled in full Dn8 gear for a photoshoot, building excitement for the event to come.
WHY IT MATTERED
- Turned a product launch into a full-campus experience, energising 2,500 employees.
- Reinforced the company’s culture of celebration and innovation.
- Created moments of joy, pride and shareability that lasted well beyond the event itself.
- 200 videos captured within the 4 hour live window.
- 700 drinks served in 1 hour!
WHAT WE DID
Concept & Design / Production & Run of Show
