Nike - Air Max Day
2019 / L.A.
Demystifying brand innovation for a new audience
ASK
Engage the next generation of sneakerheads by exploring the science behind Air Max tech.
ANSWER
We transformed Air Max Day into a hands-on exploration of Nike’s innovative technology with our “Air Lab”. Our immersive “Department of the Unimaginable” invited children to become “Air Recruits”, complete with lab passes and decontamination procedures. Kids learned all about Air properties through interactive experiments, sparking a curiosity and love for science through active participation. They even designed custom Air Max posters and received personalised mementoes to remember the day and feel a strong connection to Nike.
WHY IT MATTERED
- Combined education with fun and creativity.
- Demystified the tech behind Air Max, fostering a deeper appreciation for the sneakers.
- Inspiring the next-gen audience by lifting the lid on the innovation behind Air.
WHAT WE DID
Strategy & Insights / Concept & Design / Production & Run of Show
