Nike - Science of Speed
2016 / Milan, Paris
Launching a new product through active participation
ASK
Launch the Nike Mercurial Superfly Euro 2016 boot through an exhilarating celebration of speed across Milan and Paris.
ANSWER
We designed a dual-city experience focused on speed to launch Nike’s Euro 2016 football boot. Visitors engaged in challenges that mirrored the velocity of both football icons and Formula 1 cars. Sport, art and tech intertwined through football tournaments, sprints, touch displays, exclusive events, personalisation hubs, interactions, and legendary athlete appearances.
WHY IT MATTERED
- 21,000 visitors across 2 weeks in Paris.
- 3,000 visitors across 3 days in Milan.
- 10,000 product trials across both locations. - 700 football matches played.
WHAT WE DID
Strategy & Insights / Concept & Design / Production & Run of Show
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