Stanley - The Clubhouse
2024 / London - BST Hyde Park Festival
Partnering with a major festival to bring a brand world to life
ASK
Build a Stanley community event space promoting fitness, health, and hydration at one of London’s biggest music festivals.
ANSWER
We designed the Stanley Clubhouse reminiscent of a London lido. Changing huts, deck chairs, and ping pong tables encouraged visitors to connect with the brand in new ways. The centrepiece was our custom Stanley Airstream which housed a giant plinko board. This had visitors vying to win their own Stanley and exclusive Clubhouse merch. Workout sessions hosted by experts ran throughout, with a special HIIT class hosted by Vogue Williams on the main stage attracting over 500 people. Our giant Quencher acted as the perfect photo op and hydration station.
WHY IT MATTERED
- Over 4,000 visitors across 6 days.
- 2,360 Stanley bottles won.
- 1,981 items of merch won.
- Built real-world engagement with the Stanley lifestyle.
- Created a unique brand touchpoint within a totally separate experience.
WHAT WE DID
Strategy & Insights / Concept & Design / Production & Run of Show
