Verizon - Oath global launch
2017 / Cannes Lions
Unpacking a brand merger at the leading industry event of the year
ASK
Launch Oath – the new combined identity of AOL and Yahoo – at Cannes Lions, celebrating the scale of this new media giant.
ANSWER
Our ‘House of Oath’ experience physically brought to life all brands in a fun, interactive and playful way on the launch night of Cannes Lions – with Stevie Nicks performing. Abstract ‘houses’ were unique, such as Huffington Post’s mirrored room featuring headlines and Tumblr’s room with a DJ set and live feed. The venue provided a high-energy yet intimate space for networking, while digital touchpoints throughout allowed guests to explore the new brand narratives firsthand.
WHY IT MATTERED
- Delivered a bold and memorable debut for Oath on one of the industry’s biggest stages.
- United two legacy brands under a single identity with clarity and energy.
- “Oath’s launch mission was to lay the groundwork for what was the full scope of brands in Oath’s ‘House of Brands’.” - Charlie Eder, Oath Director of Global Events
WHAT WE DID
Concept & Design / Production & Run of Show
