Verizon - RYOT Festival
2019 / London
Engaging a ‘seen it all before’ B2B audience with a fresh format
ASK
Showcase RYOT’s tech capabilities and investment in new talent at an insider event.
ANSWER
We reimagined the traditional festival experience (coming up with an entirely new brand identity) to engage a harder-to-impress audience who feel like they’ve ‘seen it all before’. Our design included a multi-path installation with tech at its core, including a VR experience and interactive installations. Guests were divided into ‘tribes’ before arriving, wristbands were scanned upon entry with a personal welcome and areas were only accessible to specific tribes, encouraging networking with different people. A line-up of up-and-coming music artists kept energy levels high.
WHY IT MATTERED
- 255 key industry guests.
- Our approach emphasised discovery and active participation over traditional festival models based only upon passive observation.
- Proved that seasoned insiders could still be surprised and inspired.
- The project aligned with RYOT’s focus on cutting-edge storytelling.
WHAT WE DID
Strategy & Insights / Concept & Design / Production & Run of Show
